“Passion is at the heart of every product we make and every idea we pursue. Passion for health. Passion for people. Passion for life. When it comes to innovation, I’m one of those people that is always asking myself, how can I make this better? If you start thinking about products with the end-user in mind, the answers just present themselves.”
– Jared Berry, Founder & CEO
For more than a decade, Jared Berry's fearless leadership and entrepreneurial vision have helped the modern hemp industry take shape with a series of unparalleled firsts. In 2011, after years of research and development, Jared successfully introduced into commercial use the first-ever hemp-derived, pharmaceutical grade 99% pure crystalline CBD isolate. One year later, his pioneering vision and boldness led to the release of a breakthrough in transdermal delivery and bioavailability of this pharmaceutical grade material with a Micro-Encapsulated liposomal technology. This time-release delivery system would unlock the topical benefits of this powerful substance becoming first-ever OTC Compliant CBD Topical Pain Cream.
By 2014, CBD Naturals® was an established company with a team of scientists working to perfect the bioavailability and cellular absorption of his pure, hemp-derived CBD isolate. After years of dedicated and devoted R&D, his work paid off and CBDNaturals' signature Nano Amplified® technology was born- a first-of-its-kind nanoencapsulation technology for enhancing the bioavailability of phytocannabinoids in the body. This innovation would change the landscape of CBD products like never before. This smart delivery technology, not only successfully reduced the particle size of Cannabidiol down to the nanoscale, but it also yielded another first- a completely water-soluble CBD material that could allow CBD to be easily and homogeneously suspended into water-based liquids for use in Food & Beverages, expanding its practical application in health and wellness. This innovative new technology opened up new areas of product distribution and generated a more versatile range of use for CBD including new pharmaceutical-grade applications.
With these successes in hand, Jared went on to found Isodiol in 2015 to further the distribution and expansion of his novel products and commercial ingredients. Under his leadership, the startup grew rapidly and quickly catapulted into a $400 million publicly-traded company and a market leader in CBD.
In 2016, Jared once again proved his mastery in innovation launching TruSpectrum™, a revolutionary “true” Full Spectrum Phytocannabinoid extract that would provide a wide array of phytocannabinoids, terpenes, flavonoids and other powerful constituents as Nature intended without over purification.
His keenness in business and marketing, along with his Cannabis knowledge and passion for innovation have made Berry a renowned leader, sought-after expert, and innovator across the globe. As such, he developed and launched a non-systemic, topically applied CBD treatment for Autism, Fibromyalgia, and Epilepsy that received ANVISA approval in Brazil.
Jared has been featured and interviewed in various magazines and television programs, and recognized by High Times as an award winner for “Best CBD Isolate." He continues to demonstrate his dedication to innovation and science by persistently launching revolutionary new cannabis-based products and technologies.